Feel Better, Without Overthinking It
Most of us don’t need a complicated routine. We just want to feel good, stay energized, and not think too hard about it.
AG1 Next Gen is a clinically studied daily health drink that supports gut health, helps fill common nutrient gaps, and supports steady energy. One scoop in cold water replaces a multivitamin, probiotics, and more, so your routine stays simple.
Start your mornings with AG1 and get 3 FREE AG1 Travel Packs, 3 FREE AGZ Travel Packs, and FREE Vitamin D3+K2 in your Welcome Kit with your first subscription.
Let’s tee off!
This week, we’ve got a little bit of everything: a gear-world breakup that proves golf business is just as competitive as golf itself, a scary reminder that the game can turn serious in an instant, and a fresh batch of deals if your bag needs a spring upgrade. Then we bring it back to what helps you score this weekend, with two pro-level mindset and practice frameworks you can actually use.
We’ll finish where we always should, with a subscriber story from the trenches and a course that feels like a golf trip without leaving the country.
Table of Contents
Birdies: Where the Pros Play 🏆
DeChambeau and LA Golf Split Over Control, Not Performance
Bryson DeChambeau and LA Golf have officially parted ways after a behind-the-scenes dispute over ownership and scalability. Reports say DeChambeau pushed for a majority stake, while LA Golf’s CEO Reed Dickens resisted turning a boutique operation into a one-athlete service shop. The result is a clean break on paper, even as DeChambeau may still use LA Golf shafts in the short term while he lines up whatever comes next. Read more here.
Takeaway: In the golf business, “fit” is not just about gear. It is about control, attention, and whether a brand can scale without orbiting one star.

Andrea Pavan’s Freak Elevator Accident Shakes the DP World Tour
DP World Tour pro Andrea Pavan is recovering after a frightening off-course accident in South Africa. Reports say he pressed the elevator button at his lodging, the doors opened with no car present, and he unknowingly stepped forward and fell three stories down the shaft. He has withdrawn from the Investec South African Open while he undergoes treatment and begins what could be a long recovery. Read more here.
Takeaway: Golf is risky in ways we never think about. Routine moments can change everything, so health and safety are never guaranteed, even for the pros.

⛳ Gear Drop: This Week’s Deals
Men's FUSION Grip Stability Traction Wide Spiked Golf Shoes | PUMA Golf Widen your stance.
Tighten your game. Fusion Grip Stability Traction Wide pairs soft-spike stability with a lightweight build, ultra-soft cushioning, responsive energy return, and a roomier fit that finally gives your feet some breathing room. See here.


FootJoy Bracket Lisle Polo
Approx. Price: Now $49.95 (was $88.00), 43% off.
A sharp, no-fuss performance polo you can wear on the course and still look put-together after the round. FootJoy’s ProDry fabric wicks sweat fast, the easy-care material resists wrinkles, and the anti-microbial finish helps keep odor down on hot days. Bonus: the extended back shirt tail makes it stay tucked through a full swing. See here.
Under Armour UA Matchplay Men’s Polo
Approx. Price: Now $40.97 (was $55.00), 26% off.
A classic, wear-anywhere golf polo with a comfortable Loose fit and a clean look that works on-course and post-round. It is also a proven crowd favorite with a 4.9 rating from 668 reviews, which is usually a good signal that you will like the feel and fit without overthinking it. See here.


Jordan Air Rev Golf Shoes
Approx. Price: Now ~$144 USD (was ~$241 USD), 40% off.
A statement shoe that is also built for performance. The Air Rev is designed to boost swing stability and speed, with a moveable Air Zoom unit placed in one shoe to help capture energy from your trail foot as you push off. You get Jordan style, plus golf-ready traction and support for strong, confident swings. See here.
Snake Eyes Golf 685OS Irons (6 Iron Set) Graphite
Approx. Price: Now $299.97 (was $499.99), 40% off.
If you want max forgiveness without paying premium-brand prices, this set is built for it. The oversized, cavity-back head and wide sole are designed to help launch it higher, keep ball speed up on mishits, and fly straighter when contact is not perfect. The graphite build also keeps the swing feeling lighter, which is a nice bonus late in the round. See here.

Links and promo codes are subject to change—always double-check the retailer page before you check out.
Bogeys: For Us Weekend Golfers 🏌️♂️
Think Like a Pro Before You Swing
Golf Monthly sat down with two-time DP World Tour winner Grant Forrest to break down what amateurs can steal from Tour prep. His core message is not about grinding more range balls. It is about making smarter decisions before you hit. Lower your expectations to match your handicap, aim for the middle of greens instead of hunting pins, accept nerves as proof you care, and commit to one clear intention on every shot. He also frames warm-ups as rhythm-finding, not swing rebuilding, and reminds golfers to lean into the shot shape they actually have that day. Read more here.
Takeaway: Most score improvements come from choices, not talent. Prepare like a pro, and your “average” swing plays better.

Three Jeeno Thitikul Drills You Can Steal This Week
Jeeno Thitikul just won the Honda LPGA Thailand in her home country, but the best part is what she admitted afterward. She was not flushing her irons all week, and she still got it done because she managed the game she had, not the game she wanted. PGA.com pulled three practice drills from her win that are perfect for amateurs: a warm-up that identifies your shot pattern and commits to it, a between-clubs routine that forces a clear decision under pressure, and a reset drill that trains you to recover fast after a bad swing. It is simple, repeatable, and way more useful than chasing a “perfect” range session. Read more here.
Takeaway: You do not need perfect shots to play great golf. You need commitment, a decision, and a quick reset.

Bourbon: Life on the 19th Hole 🥃
Subscriber Story: I Played “CEO Golf” and It Worked
Hey BBB crew,
Last weekend I tried something wild: I stopped arguing with the course.
Tight par 4, I usually grab driver and swing like I’m trying to impress someone’s dad. This time I hit a boring 5-iron, then an 8-iron, and somehow… made par. No trees. No “creative” recovery shot. No emotional damage.
Best part: my buddy goes, “Congrats. You just played adult golf.”
I didn’t love it… but my scorecard sure did.
– A subscriber who’s retiring the hero swings (for now)

⭐ Course of the week ⭐
Streamsong Red (Bowling Green, FL) is pure Florida links energy — wide sandy corridors, firm turf, wind that changes the math mid-swing, and greens that demand you think instead of just fire. It’s a Coore & Crenshaw design routed through a former phosphate mining site, which somehow turns into one of the most walkable, creative rounds you can play in the state. If you like strategy, ground game options, and the feeling that you’re playing chess with a 7‑iron, Red is your spot.
Pass info: Streamsong Resort website.
One Last Thing
Golf is never only about the swing. The headlines remind us that careers, brands, and even safety can shift fast, which is why the best players build plans they can trust. The practice pieces land the same point from the other side: you do not need perfect mechanics to play better, you need better decisions, clearer intentions, and a faster reset when things go sideways. That is how the pros separate themselves, and it is how weekend golfers stop donating shots.
Bring one idea from this issue to the first tee, and your scorecard will feel different by the turn.
See you next week,

Adam Rosen
Editor-in-Chief, Birdies, Bogeys & Bourbon
PS: Have a fun golf story? Share it here, and we may include it in the next edition.




